Friday, April 14, 2006


Dan Richard, President of the Gooder Group (, is, in my humble opinion, the #1 expert when it comes to real estate marketing. I shared some of his tips here two weeks ago. Here are three more great tips from Dan, tips that help you attract more visitors to your site.

“With search engines creating multiple doors into your web site, prospects don’t always arrive on your site through your home page. Often, the interior pages attract targeted buyer and seller prospects that are looking for specific information. For example, first-time buyers, relocating parents of teenagers, or second-home buyers can all tap into the customized knowledge they need by arriving on your doorstep through the back door of another website.

“E-Rainmakers have learned these highly motivated shoppers are more likely to register for free information or needed real estate services from content pages that target their interests. Here are three things you and your web designer can do to attract visitors to pages imbedded deep in your website.

Have multiple pages indexed with multiple search engines.
Use traffic log statistics to discover which of your interior pages are the most popular.
Once you know what leads visitors to your site, promote those interior pages and content online and offline.”

Dan’s tip comes from his 7th new rule of online marketing, found in his newest book, “Real Estate Rainmaker® Guide To Online Marketing.” Old Rule: Optimizing your site for search engines is the key to traffic. New Rule: Offline promotion, strategic links, and search marketing combined maximize traffic. You can order Dan’s excellent book on his site at

NOTE: Be sure to check out the Gooder Group’s very effective RAINMAKER E-CENTRAL 4.0 program, a complete Web site content and automated email program. A number of the CyberStars® use it and swear by it. Regular one-time setup is $199. Anyone who orders using my code (#588) will get the setup for $99. Monthly fee is $78 for all subscribers.